BEYOND COLOUR

In November 2025, Montibello, an international brand specialised in professional hair products, organised a meeting in Madrid for 800 hairdressers (both international and national).

The event took place at WAH Show, a stage with one of the biggest screens in Europe (over 200 m²), where live hairdressing demonstrations and fashion shows were held.

With this event, Montibello was looking to renew its image with a more artistic and poetic approach to stand out itself within its sector. And what better occasion to share this change than this international event!

For this reason, Montibello contacted us to propose a renewed, fresh and contemporary visual and sound experience for one of its fashion shows. So, we created this 6:30-minute audiovisual, with original music and visuals for this large-format stage, divided into four acts that evoke different sensations:

1. Tactile (hands, dance, movement)
2. Fragrant (flowers, gardens, jungle)
3. Visual (eyes, colours, shape explosions)
4. Futuristic (technology, abstract and metallic shapes)

creative concept
Mariano Ruiz

directing, editing and original music
BAJO EL AZUR Estudio

clothing fashion design
Jose It-Spain

stage / screen
WAH Show

2025